Flexible Electronics News

Self-Serve Drives Seven-in-10 Shoppers’ Improved Satisfaction with Retail

Zebra Technologies’ 15th annual study shows progress in shopper satisfaction as self-serve technology frees associates to improve service, speed and convenience

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Zebra Technologies released the findings of its 15th Annual Global Shopper Study which confirms shoppers are returning to shop in stores in similar numbers seen prior to the pandemic. They have also embraced self-serve habits as they increasingly use “do-it-yourself” (DIY) technology in stores, allowing more associates more time on the floor to help shoppers. While nearly 75% of shoppers say inflation has caused them to delay purchases, they’re still returning to stores, but most (76%) want t...

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